Run Intel | The Marketing of Running

Run Intel is a weekly podcast and intelligence brief about running marketing. Each week, Borderlands breaks down the marketing campaigns that worked, the expensive misses, major partnerships, launches, media moves, and emerging signals shaping the running industry. Built for marketers, brand leaders, founders, agencies, retailers, media teams, and anyone working in the business of running. We look at running brands, sports marketing, footwear marketing, trail running, road running, sponsorships, partnerships, athlete marketing, creator marketing, product launches, retail, paid media, brand campaigns, running industry trends, and the business of running.