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Business

Road 2 Retail

by Tracey Priest & Bruce Montgomery
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Latest episodes

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  • Episode #170 Ted Peterson- Founder & President VIC Cotton Company

    September 8, 2026 · 48 min

    Episode # 170Today the Road 2 Retail team speaks with Ted Peterson- the Founder and President of The VIC Cotton Company. Give a listen to hear the story of the brand and how it continues to keep the memory of his daughter alive while…

  • Episode # 169 How to get a meeting and how to know you are ready for retail

    September 1, 2026 · 48 min

    Episode 169: Today the Road 2 Retail team discusses how a brand can determine if it is ready for retail and how to secure a meeting with a retailer. These insights are based on our experiences with many brands and with input from over a…

  • Episode # 168 Dror Sharon- Co- founder and CEO at Belle's Gourmet Popcorn

    August 30, 2026 · 43 min

    Episode # 168. Today the Road 2 Retail team speaks with Dror Sharon, co-founder and CEO of Belle’s Gourmet Popcorn- and the winner of the Buyer’s Choice award at the July ECRM Center Store Grocery Session in San Diego. Details on how to…

  • Episode # 167 Susan Levy- Founder & Principal at SBL Consulting

    August 18, 2026 · 50 min

    Episode # 167. Today the Road 2 Retail team spends time with the Founder & Principal of SBL Consulting Group- Susan Levy. Susan and her firm are experts at helping brands plan and manage Rx to OTC switches and sharpen their brand strategy…

  • Episode # 166 Trade Show Best Practices

    August 11, 2026 · 46 min

    Today the Road 2 Retail revisits one of our most requested topics: How should an emerging brand prepare to attend a trade show or an industry conference? These are expensive, time consuming, but important activities to undertake. A brand…

  • Episode #165 Leila Bahbah- Director of Marketing at Opill

    July 28, 2026 · 47 min

    Episode #165 Today the Road 2 Retail team spends time with Leila Bahbah- Director of Marketing for the brand Opill. Listen to hear how Leila and the Opill team brought the first OTC daily birth control pill to market while also…

  • Episode # 164 Kiowa Kavovit Co-Founder Eco Bandage

    July 14, 2026 · 42 min

    Episode #164 Today the Road 2 Retail team spends time with the Co-founder of Eco Bandage- Kiowa Kavovit. Listen to her very unique story of brand building as a true family business and as likely one of the youngest contestants ever on…

Full episode archive on Apple Podcasts →

About the show

The Road 2 Retail has been developed to help emerging and challenger brands best determine when and how to go about securing distribution in food, drug, mass, club and dollar brick and mortar classes of trade. Our insight is based upon years of experience, interviews with buyers at a dozen large retailers, and ongoing discussions with manufacturers and suppliers that support brands. After years of leading and managing these business building initiatives for companies we worked for directly, we now help emerging brands navigate this important, yet complex, process.