Business

Revenue Builders

by Force Management

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Brazil · Business

#140

Pulse 6

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About the show

Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the pitfalls to avoid. Great conversation. Solid interviews. Tangible takeaways to help you succeed. If you enjoy our content, please subscribe, rate and review the show to help us reach more people. This show is brought to you by: Force Management where we help companies improve sales performance, executing their growth strategy at the point of sale. Check out forcemanagement.com more information.

Latest episodes

Territory Planning with Meghan Gill: Data-Driven Operational Cadence for Q4 & 2027

October 4, 2026 · 12 min

Most organizations structure territory planning around guesswork and political compromise. But Meghan Gill learned at MongoDB that territory strategy starts with operational discipline. In this clip, she walks through how to build field…
Why Deals Don't Close: Anne Gary's Framework for Discovery, Champions & Economic Buyers

October 1, 2026 · 1 hr 13 min

Most deals die quietly in discovery, champion development, or economic buyer misalignment. But what actually separates consistent closers from perpetual stallers? In this replay, Anne Gary sits down with John McMahon and John Kaplan to…
Why The Best Salespeople Stop Jumping (And It's Not the Money) with Sam Costello

September 27, 2026 · 10 min

The war on talent isn't won by matching OTE. Sam Costello knows this and in this segment, breaks down his evolved interviewing approach -- separating stories from facts, owning the dialogue -- and explains why candidates actually stay…
Why Your Reps Leave SKOs No Better Equipped to Sell with John McMahon and John Kaplan

September 24, 2026 · 36 min

Most SKOs are packed with inspiration and breadth – 30 topics, motivational speakers, CEO talks – but when reps walk out on Monday, they don't know what's different. In this episode, John McMahon and John Kaplan break down how to build an…
The Six Emotions Behind Every Buying Decision with Randy Riemersma

September 20, 2026 · 9 min

Buyers rarely make decisions on logic alone. In this minisode, Randy Riemersma breaks down the six emotions that influence how deals progress and explains why elite sellers know how to create urgency, build confidence, and sustain momentum…
Why Proprietary Data Beats AI Software for 2x Pipeline Growth with Ann Davis

September 17, 2026 · 54 min

Proprietary data, not the software, is the long-term value driver. On this episode, Ann Davis, CRO at Crunchbase, walks through how knowing which customers to pursue drives 2x pipeline growth in six months, why sellers need to stay in…
The 90-Day Hiring Question Every Sales Leader Should Ask with Jason Forget

September 13, 2026 · 11 min

Hiring mistakes often happen when leaders focus on capability and experience without understanding whether a candidate is truly energized by the realities of the role. In this clip recorded earlier this year, Jason Forget, then President…
Recruiting the Right People and Selling Real Differentiation with Brad Scott, VP of Worldwide Sales at Glean

September 10, 2026 · 60 min

You can have the best product in the world, perfect messaging, and market timing on your side… but if you don't have elite people in your sales organization, none of it matters. Brad Scott has built sales teams at Snowflake, Veza, and now…