Government

Public Sector Marketing Show

by Joanne Sweeney

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Latest episodes

AI in Action: Transforming Communication in Local Government

October 8, 2024 · 29 min

In this enlightening episode, we dive deep into the transformative role of AI in local government communications. Join me as Iconverse with an industry expert, Michelle Bono, a member of the City-County Communications and Marketing…
The AI Era: Exploring Ethics, Policy, and the Future of Work

September 24, 2024 · 14 min

The rapid evolution of artificial intelligence (AI) has captured the world's attention, and with good reason. Once a niche topic in academic circles, AI is now at the forefront of technological innovation, reshaping industries, redefining…
New Digital Marketing Apprenticeship Program Launched in Ireland

September 13, 2024 · 24 min

Exciting news from the digital marketing world! Ireland has just launched its first national Digital Marketing Apprenticeship Program, a major milestone in the country's education and training landscape. Spearheaded by the Mayo Sligo…
The Important Role of Media to Safeguard Democracy

June 19, 2024 · 36 min

Hello and welcome to Season 6 and Episode 104 of the Public Sector Marketing Show. In today’s episode I’m getting serious. Serious about the disruption of mainstream media, attacks on journalists and the threats to our democracy. Online…
How to Master Workplace Wellbeing in the Remote Working Age

June 12, 2024 · 33 min

Hello and welcome to Season 6 and Episode 103 of the Public Sector Marketing Show. In today’s episode I’m asking the questions: Are we better off at work now than before the pandemic?What is workplace wellbeing?How can we master it as…

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The New Rules of PR in 2024

June 5, 2024 · 32 min

Hello and welcome to Season 6 and Episode 102 of the Public Sector Marketing Show. The rules of PR and marketing are changing so fast, faster than we can say transformation. But in today’s show I want to look more specifically at our…
Social Responsibility & Influencer Marketing Ethics

May 31, 2024 · 32 min

Hello and welcome to Season 6 and Episode 101 of the Public Sector Marketing Show. In a recent episode I talked about the value and power of influencer marketing in 2024. But in today’s show I’m going down the ethics road and asking some…
Celebrating 100 Episodes

May 31, 2024 · 1 hr 0 min

Hello and welcome to Episode 100 of the Public Sector Marketing Show! It's Episode 100, and we're celebrating in a big way! Andy Lambert of Adobe Express joins us as we explore AI's impact on social media trends, driving engagement and…
Influencer Marketing Trends 2024

May 15, 2024 · 30 min

Hello and welcome to Season 6 and Episode 99 of the Public Sector Marketing Show. The influencer marketing industry is worth over €21 billion euro and growing. For anyone scoffing at this sector, you would do well to sit up and take…
How to Manage the Threat of Deep-Fake in Public Sector

May 8, 2024 · 29 min

Hello and welcome to Season 6 and Episode 98 of the Public Sector Marketing Show. I love the Internet and how it has democratised the voice of citizens, the world of work and media. However, it has some dark sides and the latest negative…
The Future of Jobs Report: Where now for marketers?

May 1, 2024 · 35 min

Hello and welcome to Season 6 and Episode 97 of the Public Sector Marketing Show. The World Economic Forum has published its Future of Jobs Report. They say technology is driving the current transformation of the jobs market, especially…
TikTok Trends for 2024

April 24, 2024 · 31 min

Hello and welcome to Season 6 and Episode 96 of the Public Sector Marketing Show. Are you surprised I’m talking about TikTok again? No, don’t be. They recently released their 2024 TikTok Trends report and if I have learned anything about…

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About the show

A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications. The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.” Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit. Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views. She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco. Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards. Find out more at https://publicsectormarketingpros.com/.