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Modern Marketing + Measurement

by Modern Marketing + Measurement
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Chart positions today · Brazil

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Latest episodes

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  • Better Data, Faster Decisions Featuring Gladys Kong, CEO, Azira

    September 1, 2026 · 16 min

    In this episode of Modern Marketing and Measurement, we are joined by Gladys Kong, CEO of Azira, to talk about why more data does not necessarily lead to better marketing. We discuss how location and transaction data can provide a more…

  • The Computer Has Eyes So Fix Your Discoverability with Ross Kramer of Listrak

    August 24, 2026 · 24 min

    Today's guest is Ross Kramer, Co-Founder and CEO of Listrak, a digital marketing platform for retailers and brands. A unified customer profile is necessary for creating better personalization, but Ross also breaks down how AI agents are…

  • Turning Every Package into a Marketing Channel

    July 7, 2026 · 25 min

    We're wrapping up this season of Modern Marketing and Measurement with a full-circle conversation: bringing packaging, the original marketing tool, into the future with QR codes and AI-powered experiences. Our guest is Jenny Stanley…

  • Please, AI, See Me

    June 29, 2026 · 23 min

    Welcome back to Modern Marketing and Measurement. Today we are joined by Jake Bentham, Head of SEO at AgencyUK. We discuss what happens when impressions rise, clicks fall, and brands start worrying more about AI visibility than search…

  • From Eyeballs to Outcomes

    June 22, 2026 · 19 min

    Today we're joined by Josh Hudgins, CPO at VideoAmp. We talk about why TV advertising has outgrown panels, GRPs, and proxy metrics, and what replaces them. Josh explains how a unified data foundation makes real time optimization possible…

  • Why AI Needs Better Plumbing

    June 15, 2026 · 24 min

    Today we are joined by Bob Walczak, CEO of MadConnect, to talk about the infrastructure challenges behind AI, automation, and modern marketing. We discuss why the biggest bottleneck is not the AI model itself but the connections between…

  • The Next Chapter for Marketing Technology

    June 8, 2026 · 25 min

    Today I'm joined by Vitaly Pecherskiy, CEO of StackAdapt. We discuss how AI is helping marketers cut through complexity, making personalization more practical, and shifting time away from repetitive tasks toward creativity, strategy, and…

Full episode archive on Apple Podcasts →

About the show

Hosted by Becky Johnson Exploring the evolving landscape of analytics, attribution and marketing performance and expert insights, industry trends and actionable strategies.