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TV & Film
Middle Earth - China’s cultural industry podcast
by Aladin Farré
Today: #85 in TV & Film, Japan on our combined chart.
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Ranking history · United States
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Latest episodes
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#112 - The rise of Fangyan (local dialect)'s content
July 30, 2026 · 46 minSend us Fan Mail Recently, a Chinese film DEAR YOU (給阿嬤的情書 - 2026) broke the country box office. This historical / family / period drama was shot on a mere 14 million yuan budget ($2 million), and yet made over 1.8 billion yuan ($265…
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#111 - Are filmmakers still going to have a job? The latest on Chinese A.I. filmmaking's leapfrog advance
December 24, 2025 · 49 minSend us Fan Mail 18 months ago, we released our episode #99 examining how AI was being used in films, documentaries, and advertising. At the time, most of the more compelling AI-driven work was confined to short-form content. But Chinese…
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#110 How Chinese cities are reinventing themselves after the urban boom
October 8, 2025 · 50 minSend us Fan Mail China's building boom can now be declared over. Yet what awaits for the 940 million city dwellers living in Chinese cities? Featuring - Éric LE KHANH : architect - LIU Jue (LJ) : managing editor at TWOC - Jingqiu ZHANG…
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#109 How Chinese stories are going to the Cannes Festival
May 24, 2025 · 41 minSend us Fan Mail As the Cannes festival ends, we interviewed some key player regarding how the biggest film festival in the world impacts Chinese cinema. Featuring - Cao Liuying : Parallax Films - Sales Agent - Clément Magar : Fortissimo…
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#108 - The Memorabilia Economy: Why Some Can’t Stop Dreaming of the 90s
April 8, 2025 · 34 minSend us Fan Mail Nostalgia isn’t just a feeling—it’s also a powerful selling tool. Right as China's GDP growth slows and the future feels uncertain, consumers are increasingly drawn to products and stories that evoke the past. Whether it’s…
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#107 - Ne Zha 2's Secret Weapon(s) to Reach Global Top 5 Box-Office
February 28, 2025 · 33 minSend us Fan Mail In recent months, China’s box office has faced significant challenges, making a recent development all the more remarkable. Recently the animated film Ne Zha 2 has skyrocketed into the global box office top 10 in just one…
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#106 Why RedNote (小红书) ripped success out of the "TikTok refugees" (Live Podcast Rec. on RedNote)
January 22, 2025 · 60 minSend us Fan Mail It has been a crazy week following the non-TikTok ban and witnessing real 'positive energy' on both sides of the Pacific. How did over 1 million Americans flock to RedNote/小红书? What hurdles lie ahead for us, and are there…
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#105 How female-centered content is making a killing
January 8, 2025 · 53 minSend us Fan Mail When the Middle Earth Podcast started years ago, it was hard to find any feminist mainstream cultural products. But recently, movies like HER STORY (好东西) and LIKE A ROLLING STONE (出走的决心), along with female stand-up…
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Gondor (and Aladin) Calls For Aid!
December 24, 2024 · 2 minSend us Fan Mail Hello everyone, the Middle Earth Podcast will continue as we enter 2025, but I call on all of you dear listeners as I’m great need of freelance work (or a full time position, let’s dream !). In case you are in needs of…
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(Bonus) Exploring new trends in China's film industry with independent producer Annie Song (produced by Inside the China Room)
December 5, 2024 · 47 minSend us Fan Mail Episode gracefully passed over by Jiang Jiang (JJ) from the Inside the China Room podcast show in order to have a second window of distribution ;) Enjoy ! To go further - Middle Earth episode #72 Film Distribution: How…
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#104 Importing Foreign Content & Experiences
October 8, 2024 · 41 minSend us Fan Mail Despite China's reputation for having difficulty selling cultural products due to local regulations and the audience's taste, some do manage to bridge the Chinese audience with international content. Where do such…
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#103 Black Myth: Wukong - How to make 1 billion dollars with Chinese folklore?
September 8, 2024 · 53 minSend us Fan Mail China's first AAA game Black Myth: Wukong certainly caught the world's attention for its production value, commercial success, and controversies. How did the creative team pull that off, and why was this game considered…
About the show
Your source of insight into China's culture industry: Hear from people creating and producing content in the world's second biggest cultural market. Hosted by Aladin Farré, and presented by The World of Chinese magazine.