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Learn Marketing

by Learn with ADmyBRAND
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Latest episodes

  • S7C3A5 What is discriminatory pricing?

    May 9, 2022 · 2 min

    Season/Course 7: Pricing Strategy Chapter 3: Price Adaptation Abstract 5 What is discriminatory pricing? Price discrimination is a microeconomic pricing strategy where identical or largely similar goods or services are sold at different…

  • S7C3A4 What is price discount and allowances?

    May 9, 2022 · 2 min

    Season/Course 7: Pricing Strategy Chapter 3: Price Adaptation Abstract 4 What is price discount and allowances? Discount is the price differential that quotes the price so that the buyer pays much less than the quoted price. Discount is…

  • S7C3A3 What is promotional pricing?

    May 9, 2022 · 2 min

    Season/Course 7: Pricing Strategy Chapter 3: Price Adaptation Abstract 3 What is promotional pricing? Promotional pricing is a sales strategy in which brands temporarily reduce the price of a product or service to attract prospects and…

  • S7C3A2 What is geographical pricing?

    May 9, 2022 · 2 min

    Season/Course 7: Pricing Strategy Chapter 3: Price Adaptation Abstract 2 What is geographical pricing? Geographical pricing, in marketing, is the practice of modifying a basic list price based on the geographical location of the buyer…

  • S7C3A1 What is price adaptation?

    May 9, 2022 · 2 min

    Season/Course 7: Pricing Strategy Chapter 3: Price Adaptation Abstract 1 What is price adaptation? Price adaptation is the ability of a business to change its pricing models to suit different geographic areas, consumer demands, and…

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  • S7C2A6 What is product bundling pricing?

    May 9, 2022 · 3 min

    Season/Course 7: Pricing Strategy Chapter 2: Product Mix Pricing Abstract 6 What is product bundling pricing? Product bundling is a technique in which several products are grouped together and sold as a single unit for one price. Let's…

  • S7C2A5 What is by-product pricing?

    May 9, 2022 · 2 min

    Season/Course 7: Pricing Strategy Chapter 2: Product Mix Pricing Abstract 5 What is by-product pricing? A pricing method is used in situations where a saleable by-product results in the manufacturing process. Let's understand this…

  • S7C2A4 What is captive product pricing?

    May 9, 2022 · 2 min

    Season/Course 7: Pricing Strategy Chapter 2: Product Mix Pricing Abstract 4 What is captive product pricing? captive product pricing is a pricing strategy devised to attract a large volume of customers to a one-time purchase of a…

  • S7C2A3 What is optional feature pricing?

    May 9, 2022 · 2 min

    Season/Course 7: Pricing Strategy Chapter 2: Product Mix Pricing Abstract 3 What is optional feature pricing? Optional product pricing is when a business sets a base product at a lower cost and additional, optional products at a higher…

  • S7C2A2 What is product line pricing?

    May 9, 2022 · 2 min

    Season/Course 7: Pricing Strategy Chapter 2: Product Mix Pricing Abstract 2 What is product line pricing? Product line pricing is a product pricing strategy, used when a company has more than one product in a product line. Let's…

  • S7C2A1 What is product mix pricing?

    May 9, 2022 · 2 min

    Season/Course 7: Pricing Strategy Chapter 2: Product Mix Pricing Abstract 1 What is product mix pricing? Product Mix Pricing Strategy is the strategy for setting a product's price often has to be changed when the product is part of a…

  • S7C1A9 What is selecting the final price?

    May 9, 2022 · 2 min

    Season/Course 7: Pricing Strategy Chapter 1: Pricing Abstract 9 What is selecting the final price? In selecting the final price, a company should consider the influence of other marketing mix elements such as the quality of the product…

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Learn with ADmyBRAND is a Free Audio, Video and reading platform for anyone around the world to understand concepts of marketing. You can visit learn.admybrand.com to create your playlist and get started...