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Launch Like a Creator

by Rachel Emma Waring
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Latest episodes

  • How to attract ready to buy people into your audience

    October 22, 2026 · 15 min

    If you’re anything like me, or pretty much every client I’ve ever worked with, I bet at one stage, you’ve said the words “I think I’m just attracting the wrong people”. We’re taught that as long as we get the numbers, we can make the…

  • Creating content that makes you ridiculously in demand

    October 15, 2026 · 16 min

    There's a massive difference from trying to get views and go viral on Instagram, vs content that creates demand for you and your work. In this episode, we're chatting about the magic combo of: Self expression - the kind of content that…

  • Growing your following without going viral

    October 8, 2026 · 24 min

    Growing an audience on your Instagram or other socials is often focused on how to get the most views, or how to go as viral as possible. And getting views is great, but what we reaaally love is content that builds your audience AND gets…

  • Grown an audience, but feel like you should be making more money?

    October 1, 2026 · 18 min

    We all know that growing a following online doesn't necessarily mean making the money you want to make - but WHY is that? What is it that makes some people with a relatively small audiences make way more sales than some people with huge…

  • Creating content that gets you the opportunities you want

    September 24, 2026 · 14 min

    Being consistent with content is one thing, but what about posting content that gets you the opportunities you want? Whether it's getting a book deal, working with brands, growing your community or getting more sales, we need to reverse…

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  • How to bring fresh energy into your content, with presence over perfection

    September 17, 2026 · 17 min

    If you've been going through a content flop era - I've GOT you. In my first episode back after some serious life stuff halted the podcast, I'm sharing all the thoughts and feels around getting back into content after a break, or a busy…

  • Mini life and business hacks, with Ellie Kime + Mary Lord

    June 17, 2026 · 30 min

    This is the picky bits of the podcast world - a selection of quick fire life and business hacks to save you time and make life easier. Picture the scene, it's the night before the Atomicon conference, we're in our pjs with burgers on the…

  • Launch Debrief - my highest revenue (and profit!) launch so far

    June 10, 2026 · 23 min

    Launch debrief: how I had my best launch ever with a brand new offer that wasn't even built yet. My new offer Radiate now has its first founding members, and it ended up being my best launch ever - so I'm doing what I always do and sitting…

  • How to create content that’s FELT (not just scrolled past)

    May 27, 2026 · 21 min

    Every day you scroll past thousands of pieces of content that wash over you completely. And then there are a handful of people you always show up for. They pop up first on your stories, when their email lands you read it. When they post…

  • A year of the podcast - my four biggest business lessons from this year

    May 20, 2026 · 23 min

    A whole YEAR of this podcast! Here are the four biggest lessons I’ve learned in that time, about my business, my content, my overall strategy and my goals.  It also happens to be the day my new offer Radiate opens - which feels very…

  • Behind the scenes of creating a new signature offer - ep 51

    May 13, 2026 · 19 min

    This is a proper behind-the-scenes of how I've built and pre-launched a brand new signature offer - from the very first idea, through all the conversations, the content, the messy bits, what's worked and what hasn't If you've got a new…

  • How to grow your email list with people who will actually buy from you

    May 6, 2026 · 24 min

    Email list growth tips that actually work in 2026 - plus, it's episode 50!! This is one of the biggest priorities I hear from people right now - building an inner circle of people who are warm, engaged, and actually want to buy from you…

Full episode archive on Apple Podcasts →

About the show

Welcome to Launch Like a Creator - I’m your host Rachel Waring, I’m a sales and launch strategist and I help creative service providers, coaches, and experts launch like creators. This podcast is your permission slip to ditch the draining, overcomplicated, personality-free launch strategies and finally sell in a way that feels true to you. We don’t do boring launches here. We’re here for storytelling, creativity, connection, and sales that feel like self-expression. Your personal brand is your most powerful sales strategy - and it’s time to use it. SUBSCRIBE NOW and never miss an episode!