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Frontier CMO Podcast by Think with Google

by Presented by Think with Google
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Latest episodes

  • Building a Brand with Substance: Ro’s Reinvention of Healthcare

    October 15, 2026 · 24 min

    Could your doctor's office be just a few clicks away? In this episode of Frontier CMO, host Josh Spanier sits down with Will Flaherty, SVP of Growth at Ro, the digital healthcare platform rethinking not only how care is delivered but how…

  • Rebuilding AT&T: The Secret to Scaling Customer Obsession

    October 1, 2026 · 29 min

    How do you transform one of the world's most iconic telecom giants into a modern, customer-obsessed growth powerhouse? In the latest episode of Frontier CMO, host Josh Spanier welcomes Kellyn Smith Kenny, Chief Marketing & Growth Officer…

  • Relevance is Revenue: Gap’s Secret to Winning

    September 17, 2026 · 29 min

    Gap Inc. is having a moment and Damon Berger, an SVP who leads marketing shared services across the company’s portfolio of iconic brands, is focused on turning that moment into momentum. Live from Google’s Rethink Retail event in New York…

  • Growth, CFO Alliances & Brand Power: Inside Estée Lauder's AI Makeover

    September 3, 2026 · 29 min

    Jo Malone. MAC. La Mer. Tom Ford. Clinique. The Ordinary. These are just a few of the powerhouse brands behind The Estée Lauder Companies. For more than 80 years, the beauty giant has reinvented itself with every era – from the department…

  • Your Content Is Corrosive: Anda Gansca on the Future of Websites in the AI Era

    August 20, 2026 · 29 min

    The future of content and websites isn't about chasing vanity impressions—it’s about driving true digital retention.  Recorded live at New York’s Guggenheim Museum, Knotch CEO and co-founder Anda Gansca joins Frontier CMO host Josh…

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  • Rishad Tobaccowala on Relevance and Reinvention in the Age of AI

    August 6, 2026 · 27 min

    Marketing is moving fast, but are we moving in the right direction?  In this episode, legendary strategist Rishad Tobaccowala (former Chief Growth & Strategy Officer of Publicis Group) drops by to deliver some seriously spicy thinking on…

  • Google’s CMO Lorraine Twohill on Leading the Frontier

    July 30, 2026 · 34 min

    Few marketing leaders have navigated as much change as Google’s Chief Marketing Officer Lorraine Twohill. She’s one of the industry’s longest-tenured CMOs who’s led Google’s marketing through massive product and platform shifts, from…

  • Best of Frontier CMO: Colin and Samir on the CMO’s Guide to the New Creator Economy

    July 23, 2026 · 40 min

    In today’s creator economy, the audience is in charge. Colin Rosenblum and Samir Chaudry explain what this means for CMOs trying to build brands people actually chose to spend time with, not just marketing they scroll past. Back by…

  • Lightning in a Can: Liquid Death’s Killer Creative

    July 9, 2026 · 40 min

    What does it take to “win the internet for a day”?  What happens when a billion-dollar beverage company throws out the traditional marketing playbook and rises to the top without a brand book, ad agencies or creative briefs?  Recorded…

  • In the Driver’s Seat: McLaren’s Race to the Top

    June 25, 2026 · 26 min

    What do CMOs and Formula One champions have in common? They're expected to perform under pressure, make split-second decisions, and keep showing up when the odds aren't in their favor.  Recorded live at Cannes Lions 2026, Frontier CMO…

  • ‘Desire at Scale’ with Unilever’s CMO Leandro Barreto

    June 18, 2026 · 34 min

    Chances are, one of the 400 household brands today’s guest oversees is sitting somewhere in your home right now. Maybe it’s Dove in the shower, Vaseline in the drawer, or Hellmann’s mayo in the fridge. Leandro Barreto is the Global Chief…

  • Mark Ritson on Why the Fundamentals Still Win

    June 4, 2026 · 42 min

    Teams are moving faster than ever, producing more content, running more campaigns, and optimizing everything. But without strategy, it’s mostly noise.  In this episode of Frontier CMO, Josh travels to London to sit down with Mark Ritson…

Full episode archive on Apple Podcasts →

About the show

In the AI era, marketing should be unstoppable, and its future is being written in real time. Frontier CMO talks to the leaders shaping it. Join Joshua Spanier, Google's VP of AI and Marketing Strategy, in his deep-dives with the leaders, marketers, technologists who are rewriting the playbook. Welcome to the Frontier. We’re asking the questions other won’t: How do marketing leaders prove ROI to executives? What does a modern marketing strategy look like when AI and analytics are reshaping the rules every day? Each episode of Frontier CMO explores the real-world playbooks leaders are using to navigate the AI-powered landscape. From marketing trends and branding breakthroughs to advancements in digital marketing, social media, content marketing, and B2B marketing, Frontier CMO breaks down what’s working and what’s not to help you navigate this new landscape. Subscribe to Frontier CMO on YouTube, Apple, Spotify or wherever you get your podcasts to get alerted when the first episode drops in January.