Business

Field Notes: Creator-led Growth Podcast

by Lily Comba and Sarah Crow

Share this ranking Is this your show? Claim it

Listen on Apple Podcasts RSS feed

Chart positions today · Canada

Not on the Canada charts we track today.

If you like Field Notes: Creator-led Growth Podcast, try…

Run Intel | The Marketing of Running

Similar topics: marketing and partnerships

Social Media Marketing Podcast

Latest episodes

Influencer Marketing Before vs. After 2020: Why the Old Playbook Stopped Working

October 7, 2026 · 29 min

The influencer marketing playbook that worked before 2020 doesn't work anymore, and much of the industry hasn't caught up. In this episode of Field Notes, Sarah Crow and Lily Comba compare influencer marketing before and after 2020…
Beyond the Discount Code: How Creator Marketing Wins Black Friday, with Kelly MacIvor of Omnilux

September 23, 2026 · 26 min

Black Friday creator marketing isn’t won during Black Friday. For most brands, the work starts months earlier. In this episode of Field Notes, Sarah Crow and Lily Comba sit down with Kelly MacIvor of Omnilux to break down how one of…
$4.5M in 70 Days: How k2o Builds at the Speed of Culture with Jay Hunter, CEO of k2o by Sprinter

September 9, 2026 · 30 min

Meet Lily Comba and Sarah Crow, the hosts of Field Notes, a podcast about influencer marketing, creator partnerships, brand strategy, and growth. In this episode, Jay Hunter, CEO of k2o by Sprinter, joins Sarah Crow and Lily Comba to…
Welcome to Field Notes: Meet our hosts

September 9, 2026 · 1 hr 1 min

Meet Lily Comba and Sarah Crow, the hosts of Field Notes, a podcast about influencer marketing, creator partnerships, brand strategy, and growth. In this episode, Lily, Founder + CEO of Superbloom and Sarah, Head of Creator Strategy at…
Field Notes Trailer: Creator-led Growth Podcast

September 3, 2026 · 2 min

Field Notes is the influencer marketing show for brand marketers and creator partnership leads who want to know what's actually working. Hosted by two operators with 20 years of combined experience and hundreds of millions in managed…

Full episode archive on Apple Podcasts →

About the show

The operator’s playbook for brand, creator, and growth. Field Notes is the influencer marketing podcast for brand marketers and creator partnership leads who want to know what's actually working. Hosted by operators with 20 years of combined experience and hundreds of millions of budget managed, we unpack influencer marketing strategy, creator partnerships, and brand deals the way people inside the room actually talk about them. Every episode goes past the surface trends. We break down what's driving performance, where brands and creators get it wrong, and how the best teams are evolving creator strategy across Instagram, TikTok, and YouTube. Topics include creator-led growth, customer acquisition, brand building, lifecycle marketing, community, partnerships, measurement, attribution, scaling teams, and the real stories behind campaigns, product launches, and business decisions that worked (and the ones that didn't). No gatekeeping. No recycled frameworks. Just real strategies, real examples, and a touch of chaos. New episodes bi-weekly.