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The Marketing Architects

by Marketing Architects

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Latest episodes

Nerd Alert: Pretesting with AI-Generated Ads

October 8, 2026 · 10 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this…
The Physical Laws of Marketing with Joe McCambley, CMO of Saatva

October 6, 2026 · 41 min

Saatva grew to more than $150 million on one channel: non-branded search. Then hundreds of competitors flooded the mattress category and costs skyrocketed. This week, Elena, Angela, and Rob are joined by Saatva CMO Joe McCambley to talk…
Nerd Alert: Making Effectiveness Work

October 1, 2026 · 9 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this…
BONUS: 5 Ways to Build a Challenger Brand that Consumers Trust

September 30, 2026 · 18 min

73% of people think they should have an estate plan. But only 26% actually do. So how do you get consumers to act on something they'd rather avoid? Recorded live at Brandweek, CEO Angela Voss sits down with Trust & Will CMO Dale Sperling…
What's a Brand Actually Worth? with Professor Dave Reibstein

September 29, 2026 · 31 min

Buy a brand, and it shows up on your balance sheet. Build one, and it doesn't. Wharton professor Dave Reibstein thinks that's backwards. This week, Elena, Angela, and Rob are joined by Dave Reibstein, the William S. Woodside Professor of…

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Nerd Alert: Shrinkflation and Consumer Demand

September 24, 2026 · 10 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this…
Trust is a Growth Strategy with Kent Grayson

September 22, 2026 · 39 min

Marketers assume the moment consumers spot a sales pitch, their guard goes up and the message dies. New research says that's only half the story. Sometimes recognizing persuasion makes people trust a brand more, not less. This week…
Nerd Alert: Do Marketers Know Their Customers?

September 17, 2026 · 9 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this…
AI Didn’t Ruin Your Ads with Steve Babcock

September 15, 2026 · 39 min

83% of ad executives now use AI in the creative process, up from 60% two years ago. But only 45% of young consumers feel positive about AI-made ads. Advertisers guess that number is 82%. This week, Elena and Angela are joined by Chief…
Nerd Alert: When to Admit Your Brand's Mistakes

September 10, 2026 · 10 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this…
Betting on the Long with Aaron Pelander, Chief Brand Officer, GOVX

September 8, 2026 · 39 min

The IPA analyzed nearly 1,000 campaigns and found a 60/40 split between brand and performance marketing drives the strongest long-term growth. GOVX tested that research and broke free of a plateau. This week, Elena, Angela, and Rob talk…
Nerd Alert: Does a Family Name Make People Trust Your Brand?

September 3, 2026 · 11 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this…

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About the show

Introducing a research-first podcast that builds revenue, not condos. Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more. Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.