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The Korean Beauty Show Podcast

by Lauren Lee

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Latest episodes

The Eye Patch Packaging Drama: What Actually Happened?

October 8, 2026 · 34 min

Fenty, Glow Recipe, Wonder Bath & Huda Beauty: Behind the Eye Patch Packaging Drama Fenty Skin, Glow Recipe and Huda Beauty previewed eye patches in remarkably similar slicing dispensers within days of each other. But how did several…
The Business Behind Olive Young (Part 2)

August 7, 2026 · 27 min

Olive Young is more than Korea’s biggest beauty retailer. It is also a trend forecaster, data company, omnichannel platform and incubator for emerging K-Beauty brands. In Part 2 of this special, Host Lauren Lee explores how Olive Young…
The Business Behind Olive Young (Part 1)

July 6, 2026 · 19 min

Olive Young is now Korea’s biggest beauty retailer, but it wasn't always that way. In this episode, Lauren dives into the business story behind Olive Young's rise to dominance and explains why its success goes far beyond selling Korean…
Olive Young Launched in the US and People Are P*ssed

June 25, 2026 · 27 min

Lauren shares the latest K-Beauty industry news, including Olive Young’s much-anticipated US launch, why fans are frustrated with the brand and product lineup, Kendall Jenner becoming the face of Anua, and Korea’s regulators cracking down…
K-Beauty Is Growing Up: What That Means for 2026

February 18, 2026 · 40 min

Lauren shares a global K-Beauty industry roundup spanning Australia, China, Germany, the U.S. and Canada, breaking down why 2026 marks a maturity shift for the category. This episode explores the major partnership signalling K-Beauty’s…

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Exposing the Worst K-Beauty Products I Tried in 2025

January 28, 2026 · 26 min

Lauren shares the worst K-Beauty products and formats she personally tried in 2025 and explains why they failed in real-world use. This episode is a follow-through from the previous discussion on K-Beauty marketing trends that need to die…
K-Beauty Marketing Trends That Need to Die in 2026

January 22, 2026 · 33 min

K-Beauty marketing reached a breaking point in 2025. Scientific language became performance, clinical procedures were mimicked with cosmetics and skincare education was replaced by spectacle. In Episode 275 of The Korean Beauty Show…
Why Korea Banned ‘Exosome’ Skincare Ads and What It Means for the Industry

November 13, 2025 · 36 min

Exosomes are the hottest topic in K-Beauty right now and one of the most misunderstood. In this deep-dive episode, host Lauren Lee breaks down what exosomes actually are, how brands are using the term, what the regulations says, and why…
From Viral to Vulnerable: The Rom&nd Lip Tint Controversy Explained

October 8, 2025 · 37 min

Did one of Korea’s most-loved lip tints secretly torch thousands of customer's lips? In this week’s K-Beauty News Update, host Lauren Lee breaks down the Rom&nd Juicy Lip Tint scandal and what the brand is doing to manage it. Plus, we’re…
How K-Beauty is Transforming Professional Beauty (Expo Recap)

September 9, 2025 · 31 min

K-Beauty is no longer niche; in fact, it’s becoming a must-have toolkit for beauty industry professionals, from aesthetic doctors to dermal therapists. In episode 272 of the Korean Beauty Show podcast, Lauren Lee shares key insights from…
Korea’s Biggest Beauty Retailer Just Got Sued... and Lost

August 5, 2025 · 35 min

From lawsuits and mass brand closures to global expansions and lip product fails - on episode 271 of the Korean Beauty Show, we're breaking down what’s really happening in the Korean beauty industry in July 2025. Access Full Show Notes…
The K-Beauty Brand That Grew Its Own Damn Centella

July 21, 2025 · 34 min

What kind of brand shuts down its entire production line for 72 hours just to ferment a single ingredient? In episode 270 of the Korean Beauty Show podcast, we’re sitting down with Mixsoon, a K-Beauty brand that stands out for all the…

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About the show

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.