The Founder’s Unwritten Story
Similar topics: founders and growth
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Brand Growth Heroes
by Brand Growth Heroes & Fi Fitz
Today: #101 in Business, New Zealand on our combined chart.
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Ranking history · New Zealand
History builds daily. We started tracking this show on the Business, New Zealand chart recently, so the trend line appears after a second day of data.
View as table
| Date | Combined Rank | Apple Podcasts |
|---|---|---|
| Oct 12 | #101 | #100 |
Latest episodes
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Grubby D2C Plant-Based Meals | From Almost Failing to Scaling Profitably
September 29, 2026 · 51 minGrubby - the award-winning plant-based meal kits and ready meals delivered to your door - went from a £23M valuation and rapid growth TO around 140 VC rejections, losses of more than £1m in a year and a point where the founder says the…
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Denzel’s | Brand & Emotion is Build a £213M Opportunity in the Pet Category
September 15, 2026 · 44 minMost pet brands sell function. Denzel’s Dog Treats built its challenger brand around something very different: Happiness!! In this conversation, I speak with founders James and Nathan about how they spotted an emotional gap in the pet…
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Aduna Superfoods: Building The Supplements Category 3.0
September 2, 2026 · 41 minMany of you founders working with niche ingredients out there might have struggled with this question: How do you build a new category when consumers don’t yet understand the ingredient, retailers don’t know where to place it, and nobody…
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How Merchant Gourmet Doubled Sales from £15M to £30M in just 4 years
August 18, 2026 · 48 minIn this episode, Fiona Fitz chats with Richard Peake, Managing Director of Merchant Gourmet and one of the rare non-founder guests to grace our show. When Richard entered the role, Merchant Gourmet was a £15 million business. Fast forward…
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How To Raise Investment For Your Consumer Brand Without Losing Control! Phil Hails-Smith, Joelson (Part 2)
August 5, 2026 · 32 minHow should founders value an early-stage consumer brand, negotiate with investors and raise capital without giving away more of the company than they intended? In this second part of my conversation with Phil Hails-Smith, Managing Partner…
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Equity, Shareholders, Investment - How Much Should Brand Founders Give Away? | Phil Hails-Smith, Managing Partner, Joelson
July 21, 2026 · 30 minHow should co-founders divide equity - and what happens to those shares if one person leaves? In Part 1 of my conversation with Phil Hails-Smith, Managing Partner at Joelson, we unpack the ownership decisions that founders building…
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Here We Flo | Building a £10M Period Care Challenger Brand
July 7, 2026 · 40 minTampons in an Ice Cream Tub In this episode of Brand Growth Heroes, I’m joined by Tara Chandra and Susan Allen, co-founders of Here We Flo, the organic, sustainable period care brand turning one of the most shame-coded categories in…
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Why TrueStart Coffee Chooses Profitable Growth Over Scale | Founder Helena Hills
June 23, 2026 · 38 minWe don't often hear about Challenger brands that are PROFITABLE...So let's do it! *** Find out more about the NEW Brand Growth Heroes September Sprint 4 week programme just launched June 2026 - applications are open through June and…
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AF Drinks | How to Scale a Non Alc Challenger Brand in the USA
June 9, 2026 · 51 minMost challenger founders assume international expansion should happen in neat, logical steps. New Zealand → Australia → UK → US. But Lisa's view was different, and that's why it's so interesting: In fact, conventional FMCG wisdom tells us…
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Mother Root's £16M Secret Growth Equation | Bethan Higson & Alice Gallsworthy
May 26, 2026 · 36 minIn this episode of Brand Growth Heroes, I’m joined by founder Bethan Higson and Alice Gallsworthy of Mother Root. Get this: Mother Root is already the UK’s number one non-alcoholic spirit brand in terms of revenue driven per product…
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World Leading US Brand Expert | Why We've Got 'Brand Community' All Wrong
May 12, 2026 · 42 minIn this episode, I’m joined by digital strategist Sara Wilson, who coined the term “digital campfires” in Harvard Business Review, to explore why community is becoming one of the most important growth channels for CPG challenger brands…
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How Citizens of Soil Is Reinventing Olive Oil
April 28, 2026 · 51 minIn this week’s episode, I’m joined by Sarah and Michael Vachon, the founders of Citizens of Soil, one of the most exciting challenger brands in food and drink right now. We explore how they are transforming olive oil from a commoditised…
About the show
Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +27 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.