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Technology

Acquired

by Ben Gilbert and David Rosenthal
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About the show

Every company has a story. Learn the playbooks that built the world’s greatest companies — and how you can apply them.

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  • Ferrari

    April 13, 2026 · 3 hr 59 min

    Ferrari is the pinnacle of luxury scarcity — across its entire 79-year history, the company has sold just 330,000 cars at an average price today of $500,000. For context, Hermès sells that many Birkins and Kellys roughly every 2 years, and…

  • Rolex

    March 5, 2026 · 4 hr 51 min

    Rolex is a series of paradoxes. They sell obsolete and objectively inferior mechanical devices for 10-1000x the price of their superior digital successors… and demand is stronger than ever in history! Their products are comparable to a…

  • Costco

    March 4, 2026 · 2 hr 53 min

    Costco is not only Charlie Munger’s favorite company of all time (plus he’s on the board, natch), it’s an absolutely fascinating study in how seemingly opposite characteristics can combine to create incredible company value. For instance…

  • Formula 1

    March 2, 2026 · 4 hr 19 min

    Formula 1 is three competitions in one: a 200mph battle of the world's best race car drivers, the world cup of engineering where thousand-person teams spend hundreds of millions designing cars from scratch, and — as one of our listeners…