Honorable Mention: HBO
While not making the medal stand this month HBO still deserves a shout out for releasing the first teaser trailer for the final season of Game of Thrones, set to air in April.
After a strong awards season led by The Marvelous Mrs. Maisel cast and crew dominating the Golden Globes and Screen Actor Guilds, Amazon’s momentum stalled the second half of the month. Part of the reason is because as consumer’s focus shifts to the Oscars, Amazon’s three nominations are sitting in the vast shadow of Netflix’s 19 nominations. Amazon also missed out on the Fyre Festival documentary scene that engrossed the viewing public.
Netflix is riding high on their plethora of Oscar nominations including the company’s first best picture nomination for Roma. The film also landed Alfonso Cuarón nominations for best director and cinematography. What undercut Netflix from running away with January’s prize however, was being dunked on at every turn by the streaming champion of January – Hulu.
Hulu did well at the Golden Globes picking up two nominations for The Handmaid’s Tale but with no dog in the Oscar fight the streaming company kept their name in the press this month with some well timed news announcements. First, as Netflix was getting ready to release their Fyre festival documentary, Hulu beat them to the punch by releasing their own documentary on the failed music festival days earlier. Thus starting a Fyre festival documentary controversy and forcing every think piece or blog post written about either film have to mention both. Then as Netflix announced the biggest price increase in the company’s history, from $10.99 to $12.99 a month, Hulu announced that their entry-level ad included plan would go from $7.99 a month to $5.99. The timing on either release is not a coincidence but a calculated strategy to steal the spotlight from their largest streaming rival.
To the victor goes the crown and this month’s crown goes to Hulu.